How much of the paint aisle can actually be compared?

GlossAtlas will only set two finishes side by side if both manufacturers published a gloss figure at the same measurement angle (why that matters). This page asks how much of the paint aisle that rule actually leaves comparable, which is a question about the industry's documentation rather than about any one paint.

The short answerOf 408 cross-brand finish pairs in the dataset, 289 (71%) share at least one angle and can be compared. The other 119 (29%) cannot, because one brand published at 60° and the other at 85°. Only 8 of 33 finishes publish at both angles.

Who publishes what

Angles at which each brand's finishes are published
BrandFinishes60° only85° onlyBoth angles
Sherwin-Williams8242
Benjamin Moore9450
Behr8404
Valspar8332

The pattern follows the measurement convention: glossmeters read mid-gloss finishes at 60° and near-flat finishes at 85°, so a brand's Flat and Matte are usually at 85° and its Semi-Gloss at 60°. The trouble is in the middle of the ladder, where a brand can choose either angle, and brands choose differently. This table reports what is published; it does not say a brand never measured the other angle.

Brand by brand

Cross-brand finish pairs that share at least one angle
BrandsFinish pairsComparableShare
Behr and Sherwin-Williams644875%
Behr and Benjamin Moore725272%
Behr and Valspar645281%
Benjamin Moore and Sherwin-Williams724664%
Benjamin Moore and Valspar724563%
Sherwin-Williams and Valspar644672%
All brand pairs40828971%

Between 63% and 81% of the finish pairs for every brand pair are comparable, so the gaps are spread across the dataset rather than concentrated in one brand. The lowest share is Benjamin Moore with Valspar. Benjamin Moore, which publishes no finish at both angles, is in the two lowest.

Where it bites: same-named finishes

Cross-brand pairs of finishes with the same sheen name
Sheen nameSame-name pairsComparable
Flat1313
Matte88
Eggshell1212
Pearl00
Satin1810 (56%)
Semi-Gloss2424

Satin is the weak point: 10 of 18 Satin-to-Satin pairs can be compared. The brand-level picture is starker:

Satin against Satin, brand by brand
BrandsCan their Satin finishes be compared?
Sherwin-Williams and Benjamin MooreNo: no shared angle
Sherwin-Williams and BehrNo: no shared angle
Sherwin-Williams and ValsparYes, at 85°
Benjamin Moore and BehrYes, at 60°
Benjamin Moore and ValsparYes, at 60°
Behr and ValsparYes, at 60°

So a very common question, "is brand A's Satin like brand B's Satin?", has no same-angle answer for some brand pairs, and a reader who sees two bare "Satin" figures from different angles cannot settle it by looking at them.

The full coverage map

Each cell is one finish: its published range and the angle it was published at. A dash means the line has no finish of that name in the dataset. Read across a row to see which lines can be compared directly (same angle) and which cannot (different angle).

Every finish in the dataset: range and angle, by line and sheen name
Sheen nameBehr MarqueeBehr Premium PlusBenjamin Moore AuraBenjamin Moore Regal SelectSherwin-Williams Duration HomeSherwin-Williams EmeraldValspar SignatureValspar Ultra
Flat—0–5 @ 60° · 0–5 @ 85°—1–4 @ 85°0–5 @ 60° · 1–5 @ 85°0–4 @ 85°0–5 @ 60° · 0–7 @ 85°0–6 @ 85°
Matte2–5 @ 60° · 2–5 @ 85°—3–6 @ 85°3–5 @ 85°2–7 @ 85°0–5 @ 60° · 4–8 @ 85°——
Eggshell7–13 @ 60° · 16–22 @ 85°7–12 @ 60° · 17–22 @ 85°10–22 @ 85°15–22 @ 85°——12–22 @ 85°10–20 @ 85°
Pearl———20–30 @ 60°————
Satin15–25 @ 60°15–25 @ 60°28–38 @ 60°—15–20 @ 85°10–20 @ 85°20–30 @ 60° · 35–40 @ 85°22–32 @ 60°
Semi-Gloss45–55 @ 60°45–55 @ 60°50–60 @ 60°50–60 @ 60°35–45 @ 60°35–45 @ 60°40–55 @ 60°41–51 @ 60°

What GlossAtlas does when there is no shared angle

It looks for a different finish at the other brand that does share an angle, and ranks those by closeness. That is why Sherwin-Williams Emerald Satin (85° only) is answered with Benjamin Moore Aura Eggshell: Aura Satin is published at 60° only, so it cannot be placed beside Emerald Satin. What it does not do is convert one angle to the other. Real finishes do not move between the two angles by one reliable ratio, so any converted number would be invented. The cost of that choice is the 29% above; the benefit is that nothing shown is made up. See the worked example, Emerald Satin to Benjamin Moore.

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