Privacy Policy

Last updated: 2026-09-21. This page describes what glossatlas.com runs today. Where behaviour depends on a choice you make in Google’s consent interface, it says so.

What GlossAtlas is

GlossAtlas (glossatlas.com) is an independent, static reference tool for comparing paint manufacturers’ own published gloss/sheen measurements across brands. It is not affiliated with, endorsed by, or sponsored by any paint manufacturer named on the site. See the Brand Independence page for the full statement.

No accounts, no server-side data collection

GlossAtlas has no user accounts, no login, no server-side database, and no form that collects personal information. The comparison tool runs in your browser against a static dataset built into the site: the site does not send your selection to a server of its own to compute a result. Google Analytics does receive usage events, described next.

Analytics (Google Analytics 4, live)

glossatlas.com uses Google Analytics 4 (GA4). Google’s tag is loaded from Google’s servers on every page.

Before you make any choice, the four Google Consent Mode signals (analytics storage, ad storage, ad user data, ad personalization) are set to denied. In that state the tag sets no analytics cookies, but it still sends measurement requests to Google, flagged as consent-denied. In a test browser session on 2026-09-21 we observed a page-view request and, after using the tool, product events. These requests carry the page address, browser language, screen size, and a random identifier that is not stored in a cookie.
The events are a small, fixed set: a comparison started, its result category, a brand changed, and a source link opened. Their parameters include the selections you make in the tool (the brand, product line and finish, and the brand you compare against) and the result of the comparison. No free-text field on the site feeds analytics.
After you grant analytics consent through Google’s consent interface, Google’s tag may set its own analytics cookies (see the Cookie Policy).
GA4’s data-retention and IP-handling settings are configured in the operator’s Google Analytics account and are not restated on this page.

GlossAtlas does not build or run its own cookie or consent banner. Consent for advertising and analytics is handled by Google’s consent management platform (Google AdSense, Privacy & Messaging), whose script is loaded from Google on every page. Whether Google shows a consent message to a given visitor is decided by Google. When it does, that message is where you accept, reject or manage your choices. A “Privacy choices” link appears in the footer only once Google’s consent tool has recorded a choice for your browser, and it asks Google to reopen its dialog so you can change that choice. If Google does not show a consent message on your visit, no choice is recorded, the link stays hidden, and the consent signals keep their default of denied.

Advertising

Google’s AdSense script is loaded on every page. It is also how Google’s consent message is delivered. GlossAtlas has not placed any advertisement units on its pages, and as of the date above no advertisement is displayed to visitors. Google’s script may add an empty, hidden placeholder element to the page. This page and the Cookie Policy will be updated when that changes.

Cookies and browser storage

See the Cookie Policy for the current list. In short: one cookie set by Google’s consent tool is present from the first visit; analytics and advertising cookies depend on your consent choice; the site itself sets no cookie and uses no localStorage or sessionStorage.

Third parties

The only third party involved in these features is Google (Google Analytics, Google’s consent tool, and the AdSense script). GlossAtlas does not sell, rent, or share data with any other third party, because it runs no data collection of its own beyond what is described on this page.

Your choices

Analytics/advertising consent: managed through Google’s consent interface where Google shows it (see above); there is no in-house alternative to opt out through.
Browser controls: you can block cookies and trackers using your browser’s own privacy settings at any time; the comparison tool itself does not require any cookie.

Changes to this policy

This policy describes the site as it runs on the date above and is updated when that changes. The “Last updated” date changes whenever the content does.

Contact

Email: hello@glossatlas.com — for privacy inquiries and any other contact with the site operator. Messages sent to this address are handled through the operator’s business email hosting and outbound-delivery providers; the content of a message you send (your address, name, and whatever you write) is only ever used to respond to you.

GlossAtlas is operated by Enrique Rubio, an individual, at Paseo Manuel Azaña 10, 28850 Torrejón de Ardoz, Madrid, Spain. See the Legal Notice for full operator details.